SEIA, HBCU To Partner With Aim Of Diversifying Solar Workforce

By Frank Andorka, Senior Correspondent

On the year anniversary of releasing its first-ever diversity report, the solar industry’s largest association – the Solar Energy Industries Association (SEIA) – announced it is partnering with the Historically Black Colleges and Universities Community Development Action Coalition (HBCU-CDAC) to improve the industry’s recruitment efforts in minority communities.

During Solar Power International last year, SEIA and The Solar Foundation released the findings from its diversity survey, a hard and honest look at where the industry stood in terms of reaching non-traditional solar audiences like blacks, Hispanics and other minority communities. It also looked at how the industry treats women – and discovered the answer to the question of how the industry treats women was “not that well.”

In fact, the group that performed least well in the survey were women of color – and that is one of the inequities SEIA is trying to solve.

SEIA and the HBCU-CDAC, have signed a Memorandum of Understanding (MOU) to begin a comprehensive effort to help the solar industry recruit and employ more students from the nation’s 101 Historically Black Colleges and Universities. This will include hosting a national jobs fair, individual jobs fairs at the HBCU schools and bringing solar companies to campuses for recruitment.

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“Diversity and inclusion is one of our highest priorities and, while we’ve made progress, we still have a long way to go to make the solar industry more accurately reflect the diversity of the communities we serve,” said Abigail Ross Hopper, SEIA’s president and CEO. “Those of us in solar joined this industry because we want to make the world better for all, which is why we’re excited to partner with CDAC, tap into the talent at HBCUs, and bring more of these students into our growing industry.”

I’ve been involved in diversity efforts in other industries, but never before have I seen an industry take such concrete steps to address the problems they found. I’m impressed with this first step, and I, for one, am looking forward to seeing how this program works toward improving the diversity of this industry as it gets implemented.

Solar, Wind Are Quickly Becoming Preferred Electricity Generation Worldwide

By Frank Andorka, Senior Correspondent

A new Deloitte Global report, “Global Renewable Energy Trends,” indicates solar and wind are becoming the preferred electricity-generation sources worldwide.

There are three key reasons for the increase: price and performance parity with fossil fuels; better grid integration infrastructure and improving technology. In other words, solar and wind are now cost-competitive with fossil fuels and are delivering the same performance. As that continues (and other technologies like blockchain come into play), Deloitte expects the trends to continue.

“Demand for renewable energy sources has grown tremendously in recent years,” says Marlene Motyka, Deloitte U.S. and global renewable energy leader and principal, Deloitte Transactions and Business Analytics LLP. “Governments, communities, emerging markets, and corporations increasingly understand that renewables are sustainable and affordable, and they want them included in current and future procurement plans.”

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Most exciting, the report indicates that although wind and solar are already among the least expensive energy sources available globally, they are nowhere near reaching peak deployment. As costs continue to fall and accessibility increases, the demand for renewables is growing rapidly, driven by:

Smart renewable cities:

Migration to the world’s cities has encouraged many cities to take a “smart” approach to their infrastructure using sensor technology and data analyatics to improve the quality of life, competitiveness and sustainability for their residents. As it happens, solar and wind are at the center of many of these developments because they help answer the challenges posed by constructing “smart cities,” including depollution, decarbonization and resilience while enabling clean electric mobility, economic empowerment, and business growth.

Community energy:

Piggybacking of community solar, storage and management systems allow communities more flexibility in adding renewables. They allow on-grid cities to power themselves off te gird, and off-grid communities can keep their investments local, building economies based on the electrification of areas that had previously been electricity-free.

Emerging markets: Though the innovation in solar and wind have traditionally been considered the province of wealthier nations, that is increasingly less the case. Emerging markets are developing renewables at a pace that will soon overtake that of the developed world. As a result, emerging markets are where the innnovations are now coming from – innovations, by the way, that could eventually help developed countries, too.

Corporate involvement: As we’ve seen in the United States, corporations are also leading the renewable energy revolution, With the advent of power purchase agreements (PPAs) and aggregation (for smaller corporations), two thirds of Fortune 1000 companies have set renewable energy targets – meaning this revolution has hit the C-Suite and could be unstoppable as they race to outdo each other in their commitment to solar and wind energy.

“Wide-scale integration of renewable energy sources is no longer a question of if, but when,” Motkya said. “Countries such as China, the United States, and Germany have already reached price parity for certain renewable sources. With prices continuing to drop, developed countries and emerging markets alike have the ability to integrate renewables into their grid systems to ensure competitive advantage.”

Report: Utility Scale Solar Procurement Surged, Residential Solar Steadies in Q2 2018

By Frank Andorka, Senior Correspondent

Though the overall solar market declined in Q2 of 2018, there was good news to be had in the utility-scale and residential sectors. Those are the headlines from the Q2 U.S. Solar Market Insight Report from the Solar Energy Industries Association (SEIA) and Woods MacKenzie Power & Renewables (WKPR) (formerly GTM Research).

As some predicted, the decision by the Chinese to halt their domestic market sent component prices into a nosedive, which allowed the utility-scale solar market to procure nearly 8.5 GW of solar in the second quarter. Lower than expected tariffs – starting at 30% – also contributed to the surge.

But even the residential solar, which had struggled in recent quarters to the tune of a 15% contraction in 2017, is showing increasing stability, according to the most recent numbers.

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“Once lower-than-expected module tariffs were announced in January 2018, developers and utilities began announcing new projects,” Wood Mackenzie Senior Analyst Colin Smith writes in the report. “As we move toward 2019, we expect to see continued procurement growth as developers look to secure projects they can bring online before the Investment Tax Credit (ITC) steps down to 10 percent in 2022.”

In the residential sector, 577 MW were installed in the second quarter of the year, which were flat compared to the previous quarter as well as year on year. According to WKPR, “declines in previous quarters were less a symptom of the tariffs but instead a result of customer acquisition challenges and the scaling back of several large installers. The report points to the leveling out of the market as a sign that customer acquisition challenges may be subsiding. Emerging residential state markets like Florida and Nevada posted large gains in installations and helped the segment rebound.”

In other words, as SEIA President and CEO Abigail Ross Hopper said, the tariffs have had some effect on the solar industry, but it is too strong to stay down for long. Indications are that the second half of 2018 will remain strong, and that 2019 could be a rebound year.

Other key findings from the report include:

  • In Q2 2018, the U.S. market installed 2.3 GWdc of solar PV, a 9% year-over-year decrease and a 7% quarter-over-quarter decrease.
  • In the first half of 2018, 29% of all new electricity generating capacity brought online in the U.S. came from solar PV.
  • For a second consecutive quarter, the residential PV sector was essentially flat on both a year-over-year and quarter-over-quarter basis – an encouraging sign of market stabilization after a year in which the market contracted 15%.
  • Non-residential PV fell 16% quarter-over-quarter and 8% year-over-year.
  • Corporate procurement of utility PV through physical PPAs, virtual PPAs, and green tariffs has grown to account for 12% of projects in development.
  • Wood Mackenzie Power & Renewables forecasts flat growth in 2018 vs. 2017, with another 10.9 GWdc of new PV installations expected.
  • Total installed U.S. PV capacity is expected to more than double over the next five years. By 2023, more than 14 GWdc of PV capacity will be installed annually.

Old Face, New Face: SEIA Adds Two New Members To Its Executive Team

By Frank Andorka, Senior Correspondent

The Solar Energy Industries Association (SEIA) has returned to full strength, adding two members to its executive team: one who saw the association through some tough trade times and one outsider to bring a new perspective to the association as it looks to navigate the near-term and long-term futures of the solar industry.

John Smirnow will rejoin SEIA as general counsel and vice president of market strategy, and Tony Chen will serve in the newly created position of vice president of business development.

The announcement comes weeks after SEIA dismissed its previous executive vice president and general counsel (and interim CEO) Tom Kimbis and SEIA’s Vice President of Federal Affairs Christopher Mansour. The additions seem to address Kimbis’ departure. Sources tell SolarWakeup the search continues for Mansour’s successor.

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Given that the association’s focus is moving away from trade, it may come as a surprise to some in the industry that Smirnow has returned, given his previous experience with the organization was so closely tied to international trade

At a previous point in his career, Smirnow was SEIA’s vice president for international trade, where he oversaw the first and second trade battles surrounding SolarWorld and their crusade against Chinese module manufacturers. In the most recent SolarWorld battle, Smirnow represented large-scale utility clients as a well-respected trade lawyer. he returns to SEIA ready for the new challenges that lie ahead.

“Abby’s strategic vision and her laser focus on supporting a thriving solar industry is what made this job so appealing to me,” Mr. Smirnow said. “No doubt our industry faces challenges, but I firmly believe that this leadership team can knock down barriers to market entry for our members and build an unparalleled energy industry trade association through strong strategic positioning.”

Chen has more than a decade of experience in business development in the solar industry, including his tenure as vice president of sales and business development at Cool Earth Solar, and as a project development manager at SolarCity where he managed a $35 million sales pipeline. His vast experience with companies ranging from startups to Fortune 500 corporations will be critical as SEIA looks to expand its offerings and reach new audiences for engagement.

“Whether through building on our traditional membership, capitalizing on our events, or developing new services and products for the solar industry, there are fantastic opportunities for growth,” Chen said. “I can’t wait to get started finding creative ways to help the industry itself and SEIA realize it’s enormous potential.”