Solar Going Mainstream? 5 Projections for 2015

By Jason Kaminsky

Now that 2014 has come to an end and we’ve seen a preview of what 2015 has in store, we felt it was the right time to put together our projections for the year. We look forward to picking this back up in 2016 and seeing how many of these actually materialized over the course of the year.

  1. Utility rates will be restructured – impacting existing solar users: 

While states like Hawaii are proposing modifications to their NEM rate structures for new customers only, proposals in California and Arizona are establishing a precedent that rate design can impact existing owners of residential solar PV systems. California’s IOUs are proposing to the CPUC a fixed-charge to help cover the fixed cost of providing service, as well as a reduction from 4 tiers to 2 tiers, with a lower kilowatt-hour rate for large electricity consumers. Arizona utilities are proposing large fixed charges (estimated to be $50 / mo for the average solar user), with a grandfather clause of only 10 years for existing customers – even those currently in a 20 year lease. We expect that at least one of these states will pass rate reform in a way that does not fully protect existing solar users.

  1. Customer focus on savings:

Technical discussions about rate design and NEM will spill into the mainstream media, leading consumers to re-evaluate their contracts. An easy consumer-facing tool to will enter the market (AmISavingMoneyOnMySolar.com is still available, folks!) and some consumers will be surprised to discover that savings did not match expectations. System performance issues that had previously gone unnoticed will also receive greater attention. Selective default risk will increase.

  1. Predictive scorecarding will begin to develop:

Almost the entire solar industry underwrites to FICO scores, but there are many other contributing factors that one would logically conclude may lead to payment disruption- consumer savings chief among them. To understand homeowner satisfaction, one needs insight into both a) system performance and b) contract structure, including initial rate and annual escalator. Solar developers will increasingly see the importance of being able to integrate their electricity production and payment performance databases for the purpose of predictive analytics and will use these tools to improve asset management of existing portfolios, to inform underwriting standards, or to analyze refinancings (via securitization, warehouses, asset sales to YieldCos, etc.).

    4.  Investor focus on performance:

In tandem, investors will increasingly focus on customer experience over the life of the transaction in their underwriting of residential solar portfolios. We see solar portfolios of thousands of systems operating in a range akin to a “peaky” normal curve, and investors will closely monitor the tails of actual energy production and expected homeowner savings relative to baseline expectations. Additionally, investors will push the origination community to use increasingly conservative rate escalators in their consumer contracts.

    5.  Industry benchmarking will become standard:

In fragmented industries that have access to liquid capital markets, firms exist that provide industry benchmarking and analytics services. Corelogic does this service in residential mortgages, Measure One in student loans, Trepp in commercial mortgages, etc. We believe that new investors will seek out industry data to support their underwriting, and existing investors will benchmark their portfolios to industry standards to evaluate performance. The trend toward a more mature asset class, where the data is used to establish industry trends and open the capital markets vs. being siloed throughout the industry, will continue.

2015 will be a period of continued growth in the industry – Lyndon Rive has gone on record that every major provider should plan for 100% growth this year. As a result, many companies will be in a position of quickly scaling their origination pipeline using their existing software systems, while needing to adapt in order to support the needs of more sophisticated underwriting and to satisfy the demands of investors. This push for scalability will continue the need for software solutions focused on data management, data analytics, and independent industry benchmarking.

About the author: Jason Kaminsky is the Vice President of Partnerships at kWh Analytics. Founded in 2012, kWh Analytics enables solar investors and originators to take control of their risk management and asset reporting through a web-based portfolio management platform. The platform delivers risk insights and industry benchmarks from 40,000+ PV systems, integrated with an industry-leading analytics platform. The firm’s clients include several of the leading solar originators and financial institutions. http://www.kwhanalytics.com/

Top 10 most read solar articles by your peers this week!

These are the top 10 most read solar articles by your peers this week!
#1 NY Times: U.S. Imposes Steep Tariffs on Chinese Solar Panels
#2 Breaking Energy: Where Does Solar Make Sense? New State Study Shows
#3 Forbes: Trends In Solar: Capital Costs Drop, While Solar Cos Re-invent Themselves
#4 Washington Post: SolarCity hires former Obama strategist to ignite a grass-roots
#5 Bloomberg: Why Elon Musk’s Batteries Scare the Hell Out of the Electric Company
#6 Venture Beat: 8 surprising energy stats to remember from 2014
#7 24/7 Wall Street: 4 Top Solar Stocks to Buy for 2015 as Installations Remain Strong
#8 Bloomberg: Solar Power Wins South Carolina on Agreement With Duke
#9 Greentech Media: New Tariffs on Chinese Panel Makers Split the US Solar Industry
#10 Solar Industry: New York Raises Net-Metering Caps As Part Of An Energy Initiative

The Top 10 is ranked by the number of SolarWakeup.com readers that clicked on the news article during the previous week.  It is the poll of the most relevant solar news of the week as judged by your colleagues and competitors.

Have a great weekend!

Yann

Top 10 most read solar articles by your peers this week!

These are the top 10 most read solar articles by your peers this week!

#1 Bloomberg: Why Elon Musk’s Batteries Scare the Hell Out of the Electric Company

#2 NY Times: Energy Firms in Secretive Alliance With Attorneys General

#3 GTM: Sharp Still Trying to Sell Solar Developer Recurrent Energy

#4 CNBC: No, cheap oil will not kill solar power

#5 Nasdaq: The Biggest Market in Solar Energy

#6 WRAL: Duke Energy plans to invest $500 million in solar

#7 NPR: Should Homeowners With Solar Panels Pay To Maintain Electrical Grid?

#8 Motley Fool: Solar Players Taking Very Different Paths to Success

#9 PV Magazine: Exxon chief strategist sticks boot in on solar

#10 Solar Industry: Utilities Face Significant Revenue Losses From Growth Of Solar

The Top 10 is ranked by the number of SolarWakeup.com readers that clicked on the news article during the previous week.  It is the poll of the most relevant solar news of the week as judged by your colleagues and competitors.

Have a great weekend!

Yann

Solar Investment Executives, what your New Year’s resolution should be!

By Haresh Patel

The next two years will be a bonanza for US solar investors aiming to capitalize on the 30% Investment Tax Credit. If you haven’t made your business New Years resolution here’s a recommendation.

10X your investments and grab market-share with the remaining 30% tax credit while also preparing for the hangover in 2017.

To achieve this goal, hiring alone is insufficient. There isn’t enough time or qualified people to hire. The executives that invest in tools and business processes to boost organizational productivity will dominate project acquisitions and, more importantly, maintain a lean cost structure that will be a must in 2017.

Time is of the essence

2 years may seem like a long time, but examining key investment milestones illustrates that solar investors only have a brief window to expand deal-flow before the ITC deadline.

Looking back to the 2011 expiration of the 1603 Treasury Grant we see that the real cutoff for solar investors actually came when banks stopped looking at projects, which hit about six months before the incentive expired. Therefore, while Dec 31, 2016 marks the COD deadline for the ITC, in order to syndicate financing, investors need all the critical elements of projects lined up by June 30, 2016. Performing diligence on the bare minimum aspects a project before it can be brought to a bank – conditional use permits, the off-take and interconnection agreements etc. – can take a month alone. Investors that need to bring in construction lenders or tax equity investors need even more time. This pushes back the time investors have to fill their deal pipelines even further, by a minimum of 1-2 months (April-May 30, 2016).

Second, the 2011 Treasury Grant expiration demonstrated that there will be severe financing bottlenecks as June 30, 2016 approaches. Banks will be inundated with so many potential projects it will give them the opportunity to pick and choose with discretion. Projects submitted later will face stiffer competition.

Hiring alone won’t solve your problem:

Solar investors that want to scale deal-flow by 10x, in time, solely by hiring more bodies should have done so yesterday. According to a study on hiring processes conducted by University of Chicago economists, filling vacancies in today’s economy takes between 5-12 weeks on average, depending on the size of the company. In the solar industry the available resource pool of high quality talent is small and competition is high. The next best option is to hire from outside the industry and train new employees, which adds another 6 months before they make a real impact. Meaning that onboarding a new group that is capable of boosting deal flow of a significant magnitude is not going to impact business until sometime between July-October 2015, at the earliest.

Putting it all together, a new team essentially has 7-10 months to fill a deal pipeline with 10x more viable projects.

This brief window emphasizes the need to maximize productivity. Investors need to invest in tools and processes that allow them to enhance origination and close deals quickly. Scaling a team by only adding bodies does not ensure success, the key to increasing deal-flow is maximizing the returns on the resources available.

Looking beyond the ITC

Solar investors that have had the foresight to begin scaling without addressing productivity may have limited success with top line growth, but they jeopardize their bottom lines. This will have severe consequences in 2017, when there will be an abrupt slowdown of investment opportunities. Companies with high cost structures will have an extremely difficult time achieving profitability. To compensate for shrinking incentives, solar investors need to learn how to consistently close more MW’s per employee. Implementing business processes that increase productivity today will insure a competitive business beyond the ITC.

Ultimately, solar investment is an execution play and the industry is maturing, which leaves a lot of room for business model improvements. Historical examples of successful execution oriented businesses demonstrate that winners often have the lowest cost structure. Dell Computer sold directly to customers to bypass middlemen, Amazon leveraged technology to keep a lean inventory and generate float, and Walmart is famous for extremely frugal corporate spending and, consequently, aggressive pricing to gain market-share. In solar, access to low cost of capital and a low cost structure will determine the winners. The industry is waiting for the companies with the best business model to emerge and dominate.

Haresh Patel is the CEO and co-founder of Mercatus Inc., a provider of cloud-based software solutions that simplify renewable energy investment.