This is your SolarWakeup for September 16th, 2020

No Column Today. Your solar news will return tomorrow including a new SolarWakeup podcast about the concept of a competitive power market in the Southeast United States. If you prefer to hear my podcast from the other side of the table, I joined the Solar Spotlight from Greenlancer podcast to talk about solar.

Thoughts. Take a moment to see how you can help our friends in the Gulf Coast. Hurricane Sally is going to be incredibly wet, when it passed my house last weekend we got 10 inches of rain and now is forecasted to do 30 inches in Louisiana. It’s wet and slow, one of the worst combinations for hurricanes. 

Opinion

Best, Yann

This is your SolarWakeup for September 15th, 2020

No More Naked Roofs. Every house has a roof on it so why doesn’t every roof have solar? Within our community this doesn’t seem like a stretch and even may be our goal, so why doesn’t this possibility get more airtime in mainstream news? The jobs, the distributed resilience and cost savings for consumers are all benefits that will be the side effect of this endeavor that wouldn’t actually cost anything.

The Google Promise. There are layers to the Google promise on carbon neutrality. In this latest announcement, Google said it will only use carbon free electricity by the year 2030 including in a 24/7 time matching. This will drive significant energy storage and other generation that will allow for that to happen. Second, Google has now repaid its climate debt, meaning its emissions since startup have been offset. This is the first time I’ve seen climate debt paid off, what would happen if every Fortune 500 did this going back to 2000 or earlier?

Making Climate Political. Normally politicians have to message in order to drive polling numbers in their favor. Climate and clean energy issues have long polled well in a bipartisan way but have failed to drive the politicians in their direction. One of the problems may have been that bipartisan issues don’t do well in politics. To that end, Joe Biden’s campaign seems to be happy to take the issue as their own and making it partisan. I don’t love the idea of solar becoming 100% partisan but it’s been somewhat so already. Let’s hope both sides fight over solar as their issue and who loves it more.

A SPAC To Watch. SPAC are all the rage these days. While not new, acquisition corporations are gaining favor in the capital markets as an easier and less turbulent path to public markets. This SPAC, Climate Change Crisis Real Impact I Acquisition Corp, has a notable CEO in David Crane. Crane, as you may recall, sounded the alarm about climate change when he was the CEO of NRG. The Chairperson of the SPAC is Mary Powell, former CEO of Green Mountain Power and still a director of Sunrun amongst other clean energy companies.

New Products, Lower Prices. The SolarWakeup Buyer’s Group has been hard at work to improve the product and price list over the past few weeks. If you haven’t talked with us about it, send us a note or do a price discovery. 

Opinion

Best, Yann

This is your SolarWakeup for September 14th, 2020

Here’s The Scoop. There’s something big brewing in the residential solar market. SolarWakeup has learned that industry veterans are coming back into the market in a big way, looking to to build the next national platform through acquisitions of existing market leaders. With the fragmentation that exists today, it makes sense that this would be the strategy and for those companies that seek that exponential growth it seems that the opportunity is coming up. We can’t say more at this point but stay tuned to this space…

An Expanding Market. Even with the impacts of COVID in the space, halting installations and changing sales strategies, the residential solar market is now forecasted to remain strong. After my comments were published by PV-Magazine about the finance market faltering, Woodmac responded and changed the terminology to indicate a strong investment environment for residential solar. The forecasters also increased the 2020 estimates by 700MW to remain flat year over year. This was something SolarWakeup predicted in May on our podcast episode. Even if megawatts will remain flat, SolarWakeup has the estimate at 10-15% increase over 2019 numbers, total spend will be up over 10% given the average system value has increased by almost 15% due to bigger systems and energy storage inclusion. You can now understand what drives the investment thesis in the scoop above.

500+ Air Quality. 6 of the largest fires in California, including the largest ever, are burning right now. Oregon saw fires within 20 miles of populated areas around Portland and the impacts of the fires are dramatic. Air quality measurements are reaching very unhealthy levels, over 600 AQI in some areas. At 500 AQI, you need to consider wearing heavily filtered masks inside your home at all times. We don’t know what this means for long term health but this is definitely not a positive sign of things to come.

Let’s Have Solutions. As I read about Gaval family in Pennsylvania, I think about how the solar industry can be a home for them. We are all thinking about how companies operate with more remote work, I’d love to see the idea of distributed offices instead of larger facilities in metros. Imagine a 20 person office in Mahanoy City, a coal mining town where the Gavals live. The solar industry is advocating for distributed energy, why couldn’t we also distribute our workforce in a similar way.

New Products, Lower Prices. The SolarWakeup Buyer’s Group has been hard at work to improve the product and price list over the past few weeks. If you haven’t talked with us about it, send us a note or do a price discovery. 

Opinion

Best, Yann

This is your SolarWakeup for September 11th, 2020

Head Into The Weekend. We are going to put a bow on Q3 this month and head into Q4 with the biggest backlog and solar development pipeline in the history of solar. Here are your top news for the week. 

Baseload To ELCC. You should go back and read the LA Times interview with the head of CAISO that talks about the impact of the energy transition and what’s real or not. In the discussion about going to 100% renewables there are lessons that will be learned and one will be that we need to look at reserve margins and resource adequacy. Those two factors, especially local RA and local capacity will be key in execution a reliable renewable grid. 

Words Mean Something. In this day and age we tend to minimize the importance of words, especially in headlines or blog posts. The word, falter, means start to lose strength or momentum. Readers of SolarWakeup know I have been critical of the 2020 residential solar forecast published by Wood Mackenzie and their August blog post saying that resi solar finance would falter in 2020 prompted a post on LinkedIn. It’s important that when platforms are used to say something we pay attention to the words we use. It’s reasonable for conservative thinking to say that solar loans would face headwinds in 2020 to reach their original hopes of 25% growth. It’s another thing to say it would lose momentum, especially when the market is saying they are breaking records and accessing capital markets that hope for more. You can see my view in greater detail in the article from PV-Magazine that saw my social media post. 

Let’s Manufacture in America. Having spent more than two years running a solar company that manufactured in California, the largest such factory in the US which is unfortunately being shut down by offshore investors, I have a view on how to best incentivize made in America manufacturing. In reality, local manufacturing has advantages for working capital, logistics and quality but the lack of trained and reliable labor plus the payroll difference makes offshoring manufacturing too easy to pass up. Here is how I would grow manufacturing, Congress should pass a deduction multiplier for direct labor payroll. Instead of deduction $15/hour for labor that’s working the line with a tax benefit of $3, direct labor should have a 3x deduction. Not only does this lower the cost of manufacturing for the supplier, it makes it easier for them to pay higher wages which in turn drives the economic growth and lowers tax burden making the deduction pay for itself. If you don’t think this works, I present to you the MACRS tax code. 

Climate Debt. 6 months ago when we stopped driving we saw the impact society has on the environment around us. Now the debate centers around the cost to combat climate change. Let’s be clear about one thing, every day that you don’t pay your bill to fix the problem you add principal, interest and penalties to the overall tab. Like paying off your credit cards, you’re better off doing as much as you can every month rather than wait til the end. 

Q2 Solar Market. The second quarter solar market index is out and the rays of solar’s resilience are shining through. The latest SolarWakeup market survey, you’ll see some results next week, shows that Q3 will have growth of over 30% year over year and we have strong expectation that 2020 will be up year over year in number of installs and definitely in total consumer investment. 

SolarWakeup Hiring. SolarWakeup is hiring inside sales reps for the Buyer’s Group, with our initial traction we are growing to do even more. Email your resume or reach out if interested, this is a remote position. I don’t care if you travel the Country in an RV while helping installers save money and take back their margin. 

Opinion

Best, Yann