This is your SolarWakeup for February 13th 2025

What’s The Future Of Solar? People that know me well know that I live within the realm of what seems possible and adjust my outlook based on the variables changing. When real entrepreneurs have told me their innovative ideas, I usually can’t grasp the overlap of ‘sounds good’ and ‘possible’. But that’s why I scale businesses versus start them. I give you this background because I had the fun time of catching up with Andrew Birch (Birchy) this week as he gave me his latest view of his ‘solar model’ where he projects where the market is going. For background, for those that don’t know him, Birchy was a co-founder of Sungevity and is co-founder and CEO of OpenSolar. He’s still banging the drum for solving for automated permitting and removing half the installed cost, as the fundamental solution to unleash the US resi market (down 25% over the last few years and at risk again this year).Sounds like the market is off to a soft start to 2025.Globally he’s much more upbeat. I know he’s always kept a big model on the progress of the global solar industry, but he just decided to publish the results this month as he's projecting a stunning headline: if the solar industry continues to grow at 25%, solar will supply over half the world’s energy in the next decade.  That’s half of all energy, not just electricity.  Check out the 3min video here, take a look and let us know your thoughts. 

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Yann


This is your SolarWakeup for February 12th 2025

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This is your SolarWakeup for February 10th 2025

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This is your SolarWakeup for February 7th 2025

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This is your SolarWakeup for February 6th 2025

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Yann


This is your SolarWakeup for February 5th 2025

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This is your SolarWakeup for February 4th 2025

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Yann


This is your SolarWakeup for February 3rd 2025

Here We Go. Promises made were promises kept over the weekend as the new administration struck hard at major trade partners with tariffs, promptly reciprocated by Canada and likely have a response from Mexico shortly. China has not yet indicated what the response could be. As someone that runs a business and looks at what is coming our way, we likely are all taking shorter time spans of knowledge, because anything could happen. For solar, it feels like many of the supply chain changes over the past decade have mitigated what the impacts of this would be, for now. I’d love your take on how you’re managing through regulatory changes.

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Yann


This is your SolarWakeup for January 31st 2025

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This is your SolarWakeup for January 30th 2025

Big Storage Goals. SEIA released their goal for energy storage additions based on the market opportunity and grid need, totaling a target of 700GWh by 2030. In an effort that spans over a year with some minor help by yours truly, I commend the SEIA team to continue the mission of expanding the solar market by leveraging an increasing capability set of energy storage. Building storage for resilience, time of use/production arbitrage and as grid assets allows for a smarter grid to serve consumers across the Country. I’ve always said that eventually we will see batteries at every point of interconnect from generation to substations, homes and businesses. We are on that track!

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Yann