This is your SolarWakeup for January 21st, 2015

President Obama gave the State of the Union last night and didn’t fail to highlight solar once again. Last year we got solar is installed on a home every 4 minutes (today it’s 2.5 minutes), the President gave us “we install as much solar in 3 weeks today as we did in all of 2008”. I can’t fail to highlight that 2008 was a year that the ITC was expiring and uncertainty was a problem, plus the market crashed, so maybe we can make sure 2016 isn’t a repeat from a policy standpoint. Also, oddly missing was solar trade association's online presence to highlight solar and climate change. Not a single original tweet during the SOTU, just weird in my opinion

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Yann


This is your SolarWakeup for January 20th, 2015

In politics, it is usually a good idea to have facts lined up on your side. It is even better to have the right people supporting your cause, especially if those groups resonate with various spectrums of the political arena. Solar has the jobs, it has the environmental, we have the economic development and trade surplus and now solar has the pope. In pretty clear language, the vatican is signaling a renewed sense of urgency around global warming and reducing the use of fossil fuels. Can we get some conservatives on board with that message?

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Yann


This is your SolarWakeup for January 19th, 2015

Solar has twice as many jobs as coal. Or the same number? Much like the headlines of the articles we read every day, what people say is influenced by other people or their own perception. Take a look at what caused a dozen US Congressman to write a letter about questionable solar sales. Of course it came from someone with an axe to grind. But take a look at most things that politicians say, it’s pitched by those with access. Don’t be fooled by headlines, read the content.

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Yann


These are the top 10 most read solar articles by your peers this week!

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The Top 10 is ranked by the number of SolarWakeup.com readers that clicked on the news article during the previous week. It is the poll of the most relevant solar news of the week as judged by your colleagues and competitors.

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Yann


This is your SolarWakeup for January 16th, 2015

Boom! Solar grows by another 31,000 jobs to 174,000 total solar workers. Let’s give props to The Solar Foundation led by Andrea Luecke for the continued Solar Jobs Census. Here is the irony, yesterday (while the census was released), oil companies are announcing layoffs to offset the lower oil pricing (due to lower global demand). I know that my company is hiring, and many other solar companies are hiring. Jobs are challenging, located almost everywhere in the world (including Miami!) and are well paying. So join the solar industry and Shout Out for Solar! #GoSolar

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Yann


This is your SolarWakeup for January 15th, 2015

Let’s elaborate on the topic of the ITC. I have a question for all of you. Do you think that the tax equity scale and profit generated to the banks makes it to the CEO level? If so, do you think that they feel that it important enough to lobby for? What about the law firms? What would project finance teams look like at the major law firms if the ITC steps down to 10%? Remember that you can always get in touch by hitting reply on the email so let me know your thoughts.

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Yann


This is your SolarWakeup for January 14th, 2015

It comes up a lot, from solar executives, that the ITC should not be extended. Let’s talk some facts, most courtesy of GTM. A solar project is installed every 2.5 minutes. Which means that about $11k of tax equity is invested EVERY minute. In 2017, that will go down to about $3k if the rates continue. Even more important is to look at what markets will be affected by reduction. Homeowners that BUY solar cash or take a loan get NO tax credit. Utility scale still maintains a huge cost advantage over rooftop. If you want to make the news by being glib about ITC going away, go for it but you are hurting thousands of solar jobs in the process.

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Yann


This is your SolarWakeup for January 13th, 2015

Jam packed with trends that you need to follow in 2015. The first is another home security company (Protection 1) getting into residential solar. This is additive to their cash flow business as the race to own the homeowner continues. Any visitor to CES last week can verify the connected home trend. The second is the CPUC allowing utilities to own electric vehicle charging stations. A big win and one I support. For the first time, utilities take new market share from oil/fuel companies. Losing energy sales to solar is nothing compared to what EV charging will add to demand growth, charging stations are a key part of that infrastructure.

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Yann


This is your SolarWakeup for January 12th, 2015

Being everything for everybody used to be a flaw for solar companies. This stems from the past issues with confusing channel strategies and undercutting along the value chain. Today solar is different, planning includes partnerships, joint ventures and trusted supplier arrangements. This is part of the natural consolidation and growing up process for solar, where every player finds where they add the most value or they lose. Read today’s original story from Haresh Patel about proper forward planning.

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Yann


Top 10 most read solar articles by your peers this week!

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Have a great day!
Yann