This is your SolarWakeup for September 12th, 2017
A More Diverse Solar Industry. The Solar Foundation has come out with the 2017 Diversity Study that still shows solar coming in short in comparison to the overall workforce but ahead from where we came from. I am wondering what has caused some of these statistics to become reality but will think about it some more before putting pen to paper. The comments about moving up the ladder are particularly interesting and the impact of the lack of longevity in our sector that I have seen over the years.
SPI Starts. Obviously I am not there, which was sad for the empty chair at the 11am panel yesterday. I hope it is fruitful and you get to meet all the right people. Focus on the relationships and not the immediate value that the business card yields because things move quickly in this industry. Think about how many different cards you’ve brought to SPI in your career.
The Peak Demand. The RPS is so 2007, except for the 100% RPS of course. The peak demand RPS will move the value of renewables to the peak of the customer’s demand. This will become known as the RPS for battery storage associated with renewables. Unless you are looking to wait for several years to develop renewables with a new interconnect and find offtakers, you need to add storage on your existing solar portfolio to shift your production peaks to meet this kind of requirement which will carry great value. Get used to me talking about dc coupling storage more often, I am infatuated with what solar with dc-storage will do to our industry.
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Yann
This is your SolarWakeup for September 11th, 2017
Hurricane Irma. Not going to lie, the images I am getting sent to me are bad. Videos from Miami and Keys are absolutely terrifying and my neighborhood may be without power for several weeks. Power poles are snapped in half and we are far from a priority grid. I’ve been in Atlanta for a few days and will remain here until it is safe to head home. As you enjoy SPI, I hope you remember that our mission is to be successful financially but also that our industry’s success means that we change the way we generate energy so we can turn back the clocks on climate change. Anything short of shutting down coal plants tomorrow is a scientific and intellectual failure. The transition to a renewable future needs to be fast tracked because 2 storms have tormented the southeast, wild fires the west and Hurricane Jose has its eyes set on the northeast.
The Real Energy Storage Story. I was coming to SPI to speak with many of you about the work I have spent a lot of time on for the past several months and will continue to. Solar is a generating asset that creates energy that must go somewhere and why we need those upfront PPAs to finance the assets. Going forward, every solar asset will have storage attached to it even if not installed right away. This includes assets already operating. Storage needs to be installed as a DC coupled asset to make the solar asset more valuable. It is more complex and storage companies don’t understand how solar financing works. That is why I am spending time educating and developing these DC coupled energy storage projects because we must turn solar into a smarter generator. A lot more to come on this but if DC coupling is of interest to you, reach out.
Solar In A Trump Era. I was scheduled to speak this morning about how to communicate solar in this political era. With the tariff language going to Axios again, I would have expected much of our conversation to be about that. I was looking forward to sharing my ideas on how we become more of an industry that speaks to our customers and turning them into our advocates. We market too much to ourselves that we forget the hundred million plus Americans that support us. More stories about oil workers and coal miners that go to work in solar and less about the newest solar cell.
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Yann
This is your SolarWakeup for September 8th, 2017
Contact My Agent. First, thank you to everyone for reaching out with your notes of encouragement and well wishes. Your offers of help and homes means a lot to me given that this newsletter is our only relationship in many instances. We are safely in Florida’s panhandle and hopefully after a few days here will be able to return home to a house that isn’t flooded and still standing. Now would be a great time for folks in California to contact me for offers to move out West. After 20 hours in the car, I have told my agent that a trade needs to be made because this isn’t something I want to do again.
Everyone Else Bring Data. SEIA is doing good work showing the trade commission that solar in the US creates local manufacturing jobs. Example after example shows that when solar is strong, innovation drives new investments to be made that create local jobs across the value chain and income range. In America, our money says “In God We Trust” but everyone else must bring data. Don’t tell me higher solar costs will create jobs, it didn’t and it won’t. Show me the jobs that grow when solar is a market based on competition and innovation.
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Yann
This is your SolarWakeup for September 7th, 2017
Miami Out. Vegas Out. The storm has my house right in the middle of the path. At 400 miles wide, doesn’t matter which way it goes now and it will end up hitting my neighborhood. The family and I packed our car and headed north last night, first stop Atlanta. So no Vegas for me unfortunately and sadly will miss you all this time. The drive did give me time to question what climate change plays into our work. Over the past decade the amount of environmental conversation around my solar work has been reduced to a bullet point and maybe the ideological part of our work should make a comeback. Food for thought.
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Yann
This is your SolarWakeup for September 6th, 2017
Hurricane Update. This is as bad as I have seen Hurricanes get. Irma is organized and powerful which makes me ponder evacuating my house with the family for the first time ever. Evacuation also means giving up on SPI which I am not ready to do quite yet. I’m hoping the storm turns before a decision has to be made.
What The TVA Could Have Been. The TVA is as close to a government utility as it gets. With a board nominated by the President and confirmed by the Senate, board members could and should leverage the reach of TVA to show what a 21stcentury utility looks like. Obviously the Tennessee Valley has a deep focus on fossil fuels but it had solar hopes in the past which drove some of the early North Carolina projects almost a decade ago.
Sunlight Is The Best Disinfectant. Maybe the original quote was meant for government transparency but it is time that solar takes its place as the jobs Americans would most like to have. Out of work coal miner? Former gang member looking to change his ways? Lawyer tired of working long hours inside an office? These are all examples of people working in our industry that are finding a skill that leads to a career. There are still millions, a majority of Americans, that don’t have or understand solar and how it can be installed on their homes.
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Yann
This is your SolarWakeup for September 5th, 2017
SPI or Bust. Busting My SPI Plans? Today’s top story could be a problem for all of us. If Hurricane Irma stays in the forecast cone, my travel plans to Las Vegas may be canceled which (I know) would be a big disappointment to all of you. Hurricanes a major PIA because they require days of preparation and labor. With 3 kids the whole thing is just made worse because electricity and water often go down for days or weeks if the storm hits your area. I’m hoping a change in direction but will keep you informed in case I need someone to take my room at the Mandalay Bay off my hands so the deposit is not lost.
Ratebasing Solar, A Solar Advocate’s Conundrum. I’ve been thinking about this quite a bit given the change in Florida where the utilities have taken their solar investments to a new level. I want more solar, much like all of us but have come to the conclusion that ratebased solar is not good for our industry. I base this decision on lack of price discovery and competition for the benefit of the ratepayer, the fact that the utilities don’t fully monetize the tax credit and MACRS, charging consumers a premium over the capital markets for the asset and not allowing competition for the same opportunity. Overall, consumers aren’t getting a fair deal and we have seen what happens in a market that has strong PURPA type offtake agreements which is what the competitive markets in Florida need.
Reimaging The Electric Monopoly. The above point makes me and many other people think that we have to review what the electric monopoly should do for consumers. I’ve said it before but it needs to be said. Connecticut and Texas don’t agree on much but they do agree that the monopoly should be a transmission company first and a retailer of last resort second. It should not be a generator. The responsibility to serve, Florida is a peninsula; these are talking points that will be used to stop the discussion from happening. But having banks control the power markets is not good for consumers so this is a discussion we need to have.
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Yann
This is your SolarWakeup for September 1st, 2017
Last month, I reached out to the SolarWakeup family and asked for some projects to put tax equity into and you delivered. We were able to connect over 10MW of projects into money. That being said we have about 3MW of capacity left for projects that COD in 2017. Enjoy your weekend, right after you send me some deals.
Let’s Itemize The Bullshit About 201 Petition. Because PV-Magazine is a journalistic organization, they gave the platform to the CEO of SolarWorld Americas (which is for sale) to counter a previous article from Tony Clifford about how bad the 201 petition is for America. In this article, Mr. Stein starts out with nuance and thoughts that find themselves in a distorted version of reality. In other words, time to call out some #Fake201TalkingPoints.
First we have to start with the fact that SolarWorld/Suniva and other ‘domestic’ module companies have already hindered solar growth by having duties and tariffs put on Chinese modules. Now the companies that failed to innovate like all of us had to, are asking the government to help them by screwing everyone else.
“From 2012 to 2016, nearly 30 U.S. manufacturers were forced to shut their doors, casting off hundreds of line workers.”How many new manufacturing/widget/BOS companies were created in that same time? How many manufacturing jobs were created? How many solar jobs across the entire spectrum were added?
“While China and other nations are building up their technological production toward energy independence, the United States is on the brink of losing its own industry.” We have to get real about what SolarWorld is saying in my opinion. If solar panels aren’t made in the US then there is no solar industry at all. I have about 270,000 reasons why that is a selfish and absurd statement to make. Look at the solar industry in my hometown of Miami for example, which has grown very well. Where are those projects being developed? Many of the jobs in Miami are for development in Central and South America. The US is the global leader on developing, financing, managing and manufacturing balance of systems. The argument SolarWorld is making is akin to saying that iPhones create no value for America because they are designed in California but made in China.
You’ll have to read the article to violently shake your head in disgust, disappointment and anger much like I did. The petitioners cling to the wonderland where higher solar prices save their companies and grow the US solar sector. While reality will be that neither of those things will happen and that is what the ITC should be focused on. Higher priced modules in the US will not save Suniva and SolarWorld in my opinion meaning that any remedies will serve only the benefit of people that wish the solar industry to go away.
We can grow jobs in the US, manufacturing and across the value chain, while competing in a low margin industry without wishing harm on our competitors. Because look around your office this morning and find how many colleagues you have today that were your competitor yesterday. We are linked in so many ways, but at the end of the day we are an industry that gets stronger through our amazing American workforce coming together.
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Yann
This is your SolarWakeup for August 31st, 2017
The Market Has Spoken. Xcel Energy is closing coal and going solar. This is quite the week for power plants as the market continues to make its voice heard.
Ratebase I can Get Behind. Investing into infrastructure for the purpose of more renewables is the right investment that shows the utility is looking forward.
What Does Resiliency Mean To You? Let’s get your best ideas out there.
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Yann
This is your SolarWakeup for August 30th, 2017
Look Into The Windshield. In my conversation with Amory Lovins I asked him what would be different if he were to write the DOE Grid Study. His answer was much like solar is to coal. He would look forward into the windshield instead of the rearview mirror. Taking advantage of distributed, diverse and cheaper energy he would want the grid to leverage 21stCentury technology. He also fills me in on what Thomas Edison’s idea was that was overruled in 1892.
Solar Marketing Goes Hiking. This video is a bit old but I saw it for the first time during a baseball game. Coors Light has solar on a brewery, which isn’t a new or unique concept. Budweiser has some Solyndra on their Newark location. But this is the first time that I have seen a major corporate tout a solar project in a standalone sustainability commercial. Like corporations, I wouldn’t be surprised to see politicians using solar votes as a swing issue.
Duke Goes For Double Play. I almost skipped over this headline because I thought we sufficiently covered Duke’s nuclear power cancellation already. Then I realized that Duke was cancelling a Florida plant in Levy County while announcing some solar and energy storage at the same time. The numbers seem off, $6billion for 700MW of solar, 50MW of storage and 500 EV chargers so there must be something else included.
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Yann
This is your SolarWakeup for August 29th, 2017
Grid Study Review With Amory Lovins. There was one voice I wanted to talk to about the DOE Grid Study after it was released and that was Founder of Rocky Mountain Institute, Amory Lovins. He has been calling the future on the grid for many years and he drops some major knowledge and some wonkiness on this episode of the podcast. Not only do we discuss the grid study and its editorial bias but also get into macro grid trends that are important to your business. Listen to this now, subscribe and review it on iTunes.
Looking Forward At SPI. I have been hard at work on my next project. As many of my previous endeavors, SolarWakeup included, I am pulled towards difficult things. While still solar related, it will drive some nuance and try to fix some very big but important things. I look forward to telling you more about this soon and at SPI. I will be at the show and speaking on Monday at 11am about how to communicate solar in current times. Joined by some great solar people, our panel will be a can’t miss so I hope to see you there.
SolarWakeup Live! This is happening and I have locked in the first two cities and hope to announce the dates soon. If you want to get involved, there will be some ability to do so. Please email me to find out more. Stay Tuned!
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Yann