This is your SolarWakeup for April 21st, 2020
The Positive Outlook. I am pleased to see some positive signs that the solar industry is adapting to the new normal, some of which could make the industry more resilient in the future. Don’t get me wrong, the work ahead is going to be grueling and long but the work has begun. In this week’s survey I ask where the leads are compared to before the pandemic because word has it that leads are up, including based on recent polling done by LG Solar. Participate in this week’s survey so that we get a clear view of the market and can act accordingly. More on the positive future outlook on building departments coming this week.
What Are Your Questions? Wednesday, bright and early, you can join me and other residential solar execs as we discuss the state of the market. This is the third such call which covers distribution, loans and installations. I’ll also be going over the results from this week’s survey. Like all the cool cats and kittens today, you can join the zoom call by registering here.
SunPower Idles Plants. In an already challenging year for SunPower, they have to contend with the pandemic while still carrying the manufacturing capacity. This is the downside of controlling both the supply and demand of your business since the SunPower downstream business makes up most of the demand for the factories. That being said, the dealer network appears to be building new momentum as sales are picking up for the downstream side of the business. What this means for the split is yet to be determined.
Options Fireworks. The oil markets made for great television yesterday as expiring May crude contracts were left without anyone to actually use the oil. Without a place to put the oil, those futures (which are current) went negative, i.e. whoever took the oil got paid to take it. I enjoy trading options and the upside of those is that worst case scenario, they go to zero. In physical commodities, traders now learned that negative pricing is possible.
Not NEM, Just Federalism. Last week I wrote about the FERC filing asking for energy sale to be considered a federal issue. Here’s the thing though, this has very little to do with net metering regardless of intention. This is a broader statement that most of what State regulators oversee is actually a federal issue. With this case, FERC is being asked to render utility commissions meaningless for pretty much any issue (maybe a good thing I didn’t take the Florida PSC job). I’ll be looking for some regulators to interview on the topic to see how they feel about this.
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Yann
This is your SolarWakeup for April 20th, 2020
State Of The Solar Market. This Wednesday at 10am EST, I’ll be going over the current state of the market. The discussion will highlight the results from this week’s survey which you can participate in by clicking here, it takes a few minutes and is completely confidential. Register for the discussion here. And here is the survey link, please feel free to forward it to partners and colleagues.
Jobs Are Going To Be Lost. It’s hard to gloss over this in a headline or a brief paragraph because there is a real impact on the livelihoods of many in our industry. The pandemic crisis hit the industry like a brick wall at a terrible moment and is beating us up on both ends of the spectrum. Every company in the market was planning on growth this year, investing in it and in some instances stretching themselves to take advantage. Now the industry has to deal with the inability to meet the customers in person and building departments unable to provide permits and inspect projects. Summary, the industry has lower revenues and can’t collect on the backlog. What’s coming next is a potential cash crunch and consumers that can’t take advantage of the tax credit because 2020 liabilities are going to be down significantly.
Empty Offices. On Friday I joined Tigercomm in a panel discussion with other clean tech journalists and editors. In that discussion I posed the question I want to ask you. Isn’t it hard to imagine that the commercial office use will be the same a year from now than it was 3 months ago? What’s going to happen with the energy consumption in buildings and how is that consumption going to change the load in the residential sector with people staying home?
Hearing From Public Companies. Over the next month or so, we will hear from many public companies when they hold their earnings call. This is an ideal time to hear how they are impacted by the pandemic and how they plan on working with their customers to get through this. This is a topic I am interested in hearing more about, many of these companies will be able to make it through the moment but if their customers or customer’s customers can’t then they will have a market problem.
The Installer Base. One of the reasons I started the survey was to make sure I understand what installers are going through. This gives me data and perspective when I speak to suppliers and investors in the space about what you need to get help with especially through this moment. Installers have felt the margin squeeze even as the market was growing leaps and bounds. Competition is tough and you’re all in this fight in a way that feels lonely. You don’t have the information and leverage you need to make your point heard and I hope to play a role to help you do just that. The survey is step one. For 8 years I’ve published this newsletter and today more than ever I understand how I can help the market most, by helping the installers. If there is particular idea you need help with hit reply to this email or go to the survey.
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Yann
This is your SolarWakeup for April 17th, 2020
Survey Is Back. This week brought us movement on three topics that allows this survey to give better insights. Companies know whether they are receiving PPP funds from the first tranche, how building departments are coping and how sales and leads are shaping up. Submit your input in this 4 minute survey available here. Please forward it to your trade association and other solar colleagues.
EEI Comes In For Strike. A small and unknown group called New England Ratepayers Association has filed a rather advanced docket with FERC. While the group spends about $40k per year on legal matters, this filing, seemingly prepared by an EEI associated lawyer, is seeking to put net metering under FERC’s jurisdiction. You read that right, in the middle of a pandemic, utilities are seeking to federalize state energy affairs. Harvard’s Ari Peskoe explains the filing in this twitter stream which is summarized in the article in the rundown.
FERC Says No Thanks. In case you were wondering how FERC was feeling with regard to renewable energy measures, the controversial MOPR was denied further hearings. While New Jersey is threatening to leave PJM due to the policy, renewable energy advocates had asked for additional opportunity to argue against the ruling but keeping coal plants operational won out. FERC could view this as a way to push their will on an issue largely considered out of their jurisdiction. I’d like to hear from SEPAs board, many of whom are EEI members how they feel about this filing and how it could affect a slew of other DER topics the group claims to support.
PG&E Sees No Pandemic. Many of San Francisco’s commuters live in lovely Marin County and while they are stuck at home due to stay at home orders, PG&E continues their network upgrade work. Imagine being stuck at home, working remote and losing power multiple times because PG&E can’t get their act together. At this point PG&E should give up residential service and pay for everyone to get solar with storage.
Talking Solar. Join me Wednesday, April 22nd at 10am EST, I will be speaking with Phil Shen from Roth Capital to update on the current trends in residential solar. You can register for that call here and you should join Phil’s mailing list by emailing him at pshen@roth.com. We’ll be discussing the results of the survey which opens today.
Solar Stimulus $0 Year 1 PPA. My friends over at Sustainable Capital Finance are offering an extremely beneficial financing option for businesses & non-profits looking to adopt solar. Their Solar Stimulus PPA offers a $0 solar energy spend for the first year of operation, helping organizations redirect those dollars towards payroll and other critical operating expenses. If you are a solar installer or developer whose potential clients have voiced concerns over COVID-19 in relation to adopting solar, this is a great solution for you.
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Yann
This is your SolarWakeup for April 16th, 2020
ACORE Takes Charge. Finally someone in DC took charge on the issue pressing solar companies and that’s that reality that the clean energy economy is being hurt by the pandemic. In a one-two punch, solar lost the ability to sell door to door and in person consultations as well as closing building departments for permits and inspections. ACORE released the report that highlighted the numbers and the press coverage reflects that.
Evolving SMART. MA has released the next segment of SMART which received praise from advocacy groups with the message from Vote Solar that more can and should be done.
Get Involved, Exhibit A. You don’t have to be a regulatory lawyer or a large corporation to explain common sense policies that benefit consumers to the public service commission. Any single person or company can intervene in a docket and make an argument to the commission when a utility files something that just doesn’t make sense. Congrats to Scenic Hill Solar for making a clear case in Arkansas that the utility is not helping the consumer with their ideas.
Inside Texas Oil. A rare view into the Texas oil industry as it cuts product for the first time in half a decade. I believe it is the White House Director of the National Economic Council that says “Free market capitalism is the best path to prosperity” but I guess producing at a cost higher than market price doesn’t really work. Who said that the free markets should actually help consumers? Good thing that the solar industry is crushing it in Texas so that consumers can lock in that sunny solar price.
Residential Solar Resilience. First, community solar and residential solar are complementary. Anyone that can put solar on their roof likely wants to and then supplements with community solar. If you can’t then just sign up for a community contract. Here’s my thesis for residential solar in the time of COVID, take it for what it’s worth. While residential solar is completely locked out of in person sales, over 75% of sales come from referrals. Lead generation appears to be holding at normal levels which means that installers need to learn to sell remote and they are. It also helps that selling remote is the only way for a consumer to buy, which means there is no objection to the lack of personal contact. During this transition, some companies will stumble but as a result acquisition costs will come down in the long run. Paired with instant/digital permitting, which could become a permanent feature, you remove the two biggest obstacles to acquiring solar. The current reductions in forecast have nothing to do with solar, they are based on the expectation of economic malaise and while some consumers will struggle to buy now, others will seek ways to lower operating expenses and go solar.
Talking Solar. This Friday at 2pm EST you can join in on a discussion I’ll be attending with other clean tech news outlets, register here. And on Wednesday, April 22nd at 10am EST, I will be speaking with Phil Shen from Roth Capital to update on the current trends in residential solar. You can register for that call here and you should join Phil’s mailing list by emailing him at pshen@roth.com.
Solar Stimulus $0 Year 1 PPA. My friends over at Sustainable Capital Finance are offering an extremely beneficial financing option for businesses & non-profits looking to adopt solar. Their Solar Stimulus PPA offers a $0 solar energy spend for the first year of operation, helping organizations redirect those dollars towards payroll and other critical operating expenses. If you are a solar installer or developer whose potential clients have voiced concerns over COVID-19 in relation to adopting solar, this is a great solution for you.
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Yann
This is your SolarWakeup for April 15th, 2020
Bernie, Obama and Biden. Within the last week Bernie Sanders suspended his campaign and endorsed Joe Biden. Obama joined with his endorsement yesterday as well. Part of the Sanders endorsement comes with moving the Biden campaign into a more progressive platform including on climate. I look forward to seeing policies like Jay Inslee’s climate plan make an appearance but it is important to remember that the election between Biden and Trump will probably not have much policy depth.
Steyer Weighs In. The former presidential candidate writes in an op-ed that DC shouldn’t keep throwing good money after bad when it comes to oil infrastructure (my summary). I assume he is referring to a possible deal around infrastructure that bails out bankrupt oil companies. Reality in this scenario is not whether one gets the other, its whether both or neither happen.
Solar Pennsylvania. Pennsylvania solar development is the next frontier, like Texas before it was. Yesterday we saw an announcement from UPenn that it signed a 220MW solar deal. The School District of Philadelphia is hiring a new Solar Energy Teacher for Pennsylvania's first Solar Energy Career and Technical Education program. The Bright Solar Futures vocational training program is the first of its kind in the nation and will kick off at Frankford High School this fall. The job post can be found here.
Talking Solar. This Friday at 2pm EST you can join in on a discussion I’ll be attending with other clean tech news outlets, register here. And on April 22nd at 10am EST, I will be speaking with Phil Shen from Roth Capital to update on the current trends in residential solar. You can register for that call here and you should join Phil’s mailing list by emailing him at pshen@roth.com.
Solar Stimulus $0 Year 1 PPA. My friends over at Sustainable Capital Finance are offering an extremely beneficial financing option for businesses & non-profits looking to adopt solar. Their Solar Stimulus PPA offers a $0 solar energy spend for the first year of operation, helping organizations redirect those dollars towards payroll and other critical operating expenses. If you are a solar installer or developer whose potential clients have voiced concerns over COVID-19 in relation to adopting solar, this is a great solution for you.
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Yann
This is your SolarWakeup for April 14th, 2020
Making Virginia Official. Governor Northam has signed the Virginia Clean Economy Act into law. The 100% clean energy by 2050 bill also accomplishes several other clean energy goals between now and 2050. Just a few years ago this would have been hard to imagine but when a few elections ushered in new leadership, Virginia’s clean tech policy advocates had the ability to see their hard work pay off. Advocates had been working on this well before the politics seemed possible and there is a lesson learned. In politics, the education and advocacy never stops even when things seem unlikely. Same is true in your state and in DC, it may seem far fetched right now to see how we move our ball forward but we need to keep trying and working it.
Negotiating Package 4. Speaking of politics, it appears that while negotiations have broken down in the Senate they have reappeared elsewhere. Speaker Pelosi and Treasury Secretary Mnuchin look to be negotiating the next package. Before you get too excited, most of the public discussion are said to be around economic issues like expansion of the PPP and more stimulus. And that is where my hope is, solar has the unique opportunity to create economic growth for the oil sector and others hurt by the pandemic.
Oil’s Postcard From The Future. Over the weekend, OPEC+ announced a major cut to product at almost 10million barrels per day. The pandemic has created a bigger problem than drilling though, nobody is using oil quite like they were before. Airplanes are grounded and cars are sitting in driveways which has reduced consumption by somewhere around 25million barrels per day. The Texas oil sector still needs support and will likely be looking for that help in DC in the coming weeks. With the House set to return on May 4th, expect dealmaking to happen between now and then.
How Are You Adapting? What are you doing different now that you expect to continue well past the current work restrictions? If you have a unique process that you care to share, I’m interested to see how the rest of you are adapting to the reality that meeting face to face will not be happening for the foreseeable future. I am still hopeful that things return to somewhat normal by this summer, meaning we all get to meet again at SPI but I know that hope is not a strategy.
Solar Stimulus $0 Year 1 PPA. My friends over at Sustainable Capital Finance are offering an extremely beneficial financing option for businesses & non-profits looking to adopt solar. Their Solar Stimulus PPA offers a $0 solar energy spend for the first year of operation, helping organizations redirect those dollars towards payroll and other critical operating expenses. If you are a solar installer or developer whose potential clients have voiced concerns over COVID-19 in relation to adopting solar, this is a great solution for you.
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Yann
This is your SolarWakeup for April 13th, 2020
Learning The Lessons of 2008. I’ve heard from some of you and see it online from many. Now is not the time to ask for things like the ITC extension or the grant. Especially when the headlines from the weekend read that democrats are holding up additional aid for PPP. The truth is that good policy doesn’t come around until the politics allow for it and right now is when the politics work. Solar doesn’t just want policies like automatic permitting, we need them to rebound but other than now, getting that done would be almost impossible. A year from now, all we would hear is that we shouldn’t pick winners and losers or the need for balanced budgets. The politics allow for solar to see a future where every roof in America can have it and every new power plant is solar with storage, let’s give it our shot.
Pollution Is A Cost. A new Harvard study found that the death rate was higher in counties where long term exposure to pollution was more prevalent. This isn’t the first correlation between quality of life being worse off when pollution is a part of it. So why haven’t regulators been able to include societal benefits when utilities file for new power plants? Well, politics tend to prevail when money talks, even when lives are at stake. Like I said last week, we now have exact data on the cost of pollution, regulators should use it.
WFH vs Traffic vs ICE. There is an interesting problem developing all over the country. With everyone working from home and no longer commuting, you see the impact it has on pollution. While they are at home, energy consumption in commercial buildings is also down. So now the technical problem is what if working from home isn’t temporary. If companies are getting used to the remote nature of workers how does that impact the solar industry. Overlay the natural progression to electric vehicles, you now have the reverse charging that we were anticipating which was a commuter charging their EV at their work. Less cars on the road means less traffic which means less pollution. More people working from home means energy consumption trends change. The working technical papers for utilities probably wasn’t anticipating this, let’s see what they and the solar industry come up with.
New Survey Next Week. We are taking the week off from the tracking survey. There are too many open ends in the market and we had the last four weeks to summarize. It will come back next week. A free copy of the summary is available to any residential solar installer, just hit reply and ask for it.
Solar Stimulus $0 Year 1 PPA. My friends over at Sustainable Capital Finance are offering an extremely beneficial financing option for businesses & non-profits looking to adopt solar. Their Solar Stimulus PPA offers a $0 solar energy spend for the first year of operation, helping organizations redirect those dollars towards payroll and other critical operating expenses. If you are a solar installer or developer whose potential clients have voiced concerns over COVID-19 in relation to adopting solar, this is a great solution for you.
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Yann
This is your SolarWakeup for April 10th, 2020
Sales Still Soft. The results from this week’s SolarWakeup tracking survey show a slight improvement in sales week to week, still down 39% from the pre-corona Q1 average. The variance from contractor to contractor was larger than prior weeks which makes me think that some contractors are doing better in the new sales environment and adapting software solutions to make homeowners comfortable enough to still go solar.
Zoom And Other. Venture capital has been most interested in solar by investing through proposal tools. When asked, the survey responses show that this market is still wide open and completely fragmented. More interestingly, many of you said that you use a custom or mixture of solutions. In this survey, no platform got more than 8% of the responses. Maybe you want to give me more insight on this, you can do so by clicking reply and just typing the name of the tool you use to create your solar proposal. On the positive side, 50% of you said you closed a sale via video conference last week!
Getting Approved. Necessity is the mother of invention and social distancing is the mother of all necessity. San Luis Obispo County has enabled their permit process to let micro inverter solar installations get an instant permit. It is possible, the proof is here and SolarAPP can’t come fast enough. At the same time, the capable team at CALSSA is working (from home) with building departments across California to make this more mainstream. If you have a building department contact, look out for the info coming from NREL. From the survey, 70% of the building departments postponed inspections and 37% have closed. This is going to slow down the process of moving the backlog and possible slowing payment installers receive from loan providers or homeowners. Improving from last week, 52% are now accepting no-touch permitting and 22% are doing remote inspections.
You Want (Need) PPP. 46% of the survey responses say that they have delayed payments to suppliers, vendors or service providers. More concerning is that 78% are worried about the working capital position which is healthy given the unknown but also alarming. This means you should be talking to your partners about what it’s going to take to weather the storm at least until PPP funds are actually in bank accounts across the Country. It’s best to be upfront about the concerns you have and people will work with each other. The solar industry didn’t cause this issue and will help see it through together.
A Congressional Showdown. The political negotiations of stimulus package 4 have begun. Now is the time to make your voice heard, work with your local trade groups, write a letter with some other community solar companies and tell your story to your member. There’s a good chance that ability to take the ITC will be depressed this year because of the slowdown so a grant could be helpful to the industry to help it rebuild and regain the momentum that we had.
Have a great weekend!
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Yann
This is your SolarWakeup for April 9th, 2020
Time Is Tight. Here are some things you can do in the absence of my commentary today. Not sure how you are faring in these insane times, but it’s starting to make my head spin. Times are tough so I appreciate your donation of time, knowledge and resources.
Educate On Permits. SolarAPP is a project to get building departments to adopt instant and no-touch permitting for solar. Sign up for their mailing list to keep up to speed and get involved. Link
Join CALSSA. State policy is important and with events canceled across the board, your membership is more important than ever. Link
Donate To Vote Solar. Want to make sure that we don’t lose track of regulatory policies across the Country? Give $1 to Vote Solar. Link
Contact Your Member. Write a note to your representatives to let them know how your business and job in solar is doing. Ask (nicely) for things that could help like PPP, ITC extension, ITC grant or federal solar permitting policies. Link
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Yann
This is your SolarWakeup for April 8th, 2020
Publish Your Posts. I’d like to highlight your thoughts, changes and questions that you are writing about on your company pages. Times like these I find myself wondering what I’m missing and that’s why the survey has been a great tool to get information from the industry and merge it with my thoughts. If you posted any blogs, send them over and I’ll use them in the rundown.
Sales Decline May Have Bottomed. Keyword is may, if you look at the results from last week’s survey and I compare to the ongoing results of this week’s survey, it looks cautiously optimistic. If you are a residential installer, please add your responses so that we can gather this data point with more precision.
Working Capital Concerns Appear. More than 70% of this week’s responses are saying they are concerned about their working capital position. Concern isn’t the same thing as actually having issues but it measures the sentiment across the market. That being said, the overall ecosystem appears to be willing to work through these issues caused by outside circumstances.
Conf Call. For those of you that joined yesterday, I hope you were able to get good information from the panel discussion I held with Roth. We’ll host the next call on April 22nd. Hope you can join us.
Survey Link - Provide your input now, survey closes at noon today.
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Yann