Last Push. Fill out the survey which closes today at noon. We’ll be releasing the data next Monday.
Podcast. Would love to hear your thoughts on the podcast, where we focus on the content and not so much on the production. A great episode with a big prediction from me at the end, check it out here, rate and subscribe.
Cleanup At Oil Well #4. Oil wells are apparently being abandoned by companies and unfortunately causing many to lose their jobs. It is also causing environmental disasters in rural communities across the Country which are asking for government to hire those workers and cap the wells. Right after they do that, they should pay them to go through a solar training program and we can help place them into installation jobs in solar.
Solaredge and Sunrun Report Earnings. A trend is coming out in the earnings calls that the bottom in residential solar may be behind us and Q3 could be better than expected. A few more companies need to report so we get the whole picture but I tend to agree with the positive sentiment going into the second half of the year. The difference will be seen in how companies adapt to the way of working in their areas and how well their building departments react.
What’s Your Virtual Future? I am starting to hear from many of you that working from home is the long term normal for you regardless of the shelter in place rules. Now that you have seen how it is possible, as soon as the kids go back to school, you don’t want it any other way. This is also going to impact the conference circuit we’ve been on in the past decade. One trade show, Midwest Solar Expo is going virtual. I toured the concept yesterday and I was impressed. It’s an environment where you can walk through exhibits and auditoriums like you do at shows. The coolest part is the 3D sound of conversations as you walk through the floor.
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Yann
Get Your Survey On. A great response yesterday from many of you, let’s get one more push for the tracking survey to see how far from the bottom we have bounced back from. Please contribute to the survey before we close this tomorrow.
New Pod and Live! Last week I interviewed the CEO and President from Palmetto Clean Technology. As a mostly digital and remote solar company that supports residential solar execution, I wanted to see how the pandemic was impacting their operation and what their perspective was going forward. We also talk about their launch of a working capital solution. Don’t forget to subscribe and rate the podcast. You can also join me live! to talk about digitizing your business operations on Thursday morning pacific time, register here.
Impact Of COVID. I am starting to gather my thoughts on the market piece by piece which I will share more in the next week. This week we have earnings calls from solar companies including Enphase and Solaredge which give us a really good indication of where we are. Yesterday Enphase talked about Q1 which was stronger than Wall Street expected and guided to a COVID impacted Q2. During the call they mentioned what we at SolarWakeup have seen in the survey, we’ve hit the bottom and rebuilding the pipeline, backlog and getting back to work. More to come on this.
A New Loan Player. It’s the most obvious move in solar that you may be surprised to hear it. SunPower raised $1billion to finance loans and leases originated by their top of class dealer network. Partnering with Tech Credit Union, a long time solar player, SunPower will be lowering their financing costs and possibly see upside in any potential securitizations down the line. I will be interested to see how much of the financing efficiency flows down to the dealers when compared to traditional loan providers.
Electricity As The Indicator. Italy is seeing an uptick in energy consumption, a reminder that overall consumption is an economic indicator and unfortunately also a precursor to increase in pollution. How much goes back to the same old ways versus a new normal?
What Does Local Mean? Joel Makower from GreenBiz talks about an interesting topic that has personally spent a lot of time in my mind. I moved to the Bay Area almost two years ago to be close to the center of solar, being local to many of you. Now we’re close but I may as well be sitting in Paris. The opposite is also true, traveling to see family in Florida was easy 2 months ago and something we did often. Will I get on another airplane this year? Will you? At the end of the day, the most local of things in my life has been this newsletter, the relationships have no withered and actually grew in the past 2 months. Today is a big day as yesterday we reached 5,000 subscribers and I don’t take it for granted that every day a huge auditorium full of dedicated solar professionals reads these words.
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Yann
Survey #6. Dare I say it? You all are slacking with the survey contributions. They went from weekly to bi-weekly. Here is an example of how the data gets used: two weeks in a row your contributions say that building departments are slowing their use of digital solutions and not getting you permits. Regulators, who read this newsletter, contact me to see who is doing a good job and I introduce folks that then deliver digital permitting. At the same time, people with access to legislators are retelling your aggregated story to push for legislative solutions. My point is that my opinion doesn’t get the job done, your voice needs to come out. Fill out the survey.
Thursday’s Webinar. We have less than 20 seats left for the webinar on digital and virtual lead generation to sales solutions. If you are trying to understand what goes into having a digital operating system for your company and investing more into lead generation, join us on Thursday. You can register here
Resi Capital. The survey has yet to say that resi solar is having a capital issue for loans or leases and a new capital raise by Spruce seems to second that motion. Great to see
IRP Growth. Dominion adjusted their long term IRP which changes the game for their solar and storage projections. Early reporting doesn’t show what this means for their coal and gas forecast nor how this is impacted by COVID related changes in consumer behavior.
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Yann
An Index Is Launched. We did a soft launch of the solar module index on Friday to the first 25 installers that contributed. Would it surprise you that the same module sells at a spread of 25% depending on who bought it? On average the delta was over 15% from high to low. For May, SolarWakeup is opening this up to all residential installers to participate. The hesitation of providing your information is understood, it is entirely confidential. In return you see what others are paying and arms you with the information you need to negotiate better pricing and that is the intention of everything I do at SolarWakeup. I want the installers to be armed with tools and data that make their businesses thrive. To participate in the index, to read more about it.
Lead Generation In Focus. An interesting thing happened over the past few weeks. The solar industry hit a bottom in sales decline and then bounced back up. While we are still below pre-COVID levels, there is a path back to the growth plan we had going into the year. The path is different now though but companies are adapting to the normal and restarted their lead generation investments. That is the focus of this week’s tracking survey, open now for participation.
A Safer Power Grid. On Friday, Trump issues an executive order aimed to protect the power grid from foreign adversaries. The executive order highlights the bulk-power systems in critical infrastructure and gives the Department of Energy some power to get involved. As most of your legal teams have highlighted, we don’t really know what this means for our industry but it could be big.
Big Storage. Not withstanding the potential impact of the executive order mentioned above, SCE signed a big storage deal for 770MW of 4-hour battery if the story is accurate. This is scheduled to come online in 2021 and on the end of Tesla’s earning call saying that they don’t have enough storage capacity to meet the demand growth. More to come on this including a podcast I recorded about storage manufacturing, costs and supply chain. You can hear that by searching for SolarWakeup in your podcast app, subscribing and rating.
Webinars For All. B2B marketing is reaching a new level because trade shows and in person meetings are no longer available and I don’t think that’s such a bad idea. SolarWakeup will also take our in person events digital and host at least a monthly webinar with interesting speakers on topics relevant to your business. Many of those content ideas come from the feedback I get from you when you email me or write it on the survey. The first zoom SolarWakeup Live is with Andrew Birch, c0-founder of Sungevity and co-founder of OpenSolar. We’re spending an hour taking your questions and talking about digital solar installer operations. Register here.
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Yann
