This is your SolarWakeup for August 15th, 2018

SEIA’s Hopper Makes Hires. Abby Hopper, CEO of SEIA, is adding two senior hires to the team. A VP of business development will join based in the Bay Area and Jon Smirnow will join as well. Smirnow is a name you’ll recognize given that he has been an executive at SEIA before and he was active during the 201 trade case. The new executives will be joined by a VP of federal affairs that has yet to be hired.

Local Policies, Local Outreach. Policy and solar advocates have been taking the solar to the local level. The Million Solar Strong Campaign took to Long Island City with State and local elected officials to grow solar in New York and add solar to 100,000 low income households by 2023. While this was specific to New York, you could be doing this right in your backyard. As an example, 200 solar pros including 12 from the Quick Mount PV team will be heading to Sacramento to lobby for solar policies including SB 700 and SB 100. Why do we send 12 employees to lobby for solar? First, we actually shut one of our manufacturing lines down for the day so that solar pros from all aspects of our business can be heard from. Second, if we don’t stand up for our jobs and market, then who will?

Utility Choice Creates New Formulas. The first iteration of customers leaving investor owned utilities was municipalities leaving to form munis. Then it was the start of the CCAs (community choice aggregators) and energy choice initiatives like in Nevada. The issue at hand is always what happens when a customer leaves and who pays for the infrastructure that was built to serve the customer.

Yea, But What If? Bloomberg has an interesting post that shows that installed cost of solar for public companies is declining in spite of the Trump tariffs. The message is that look how great the market is working. Let me be really clear, the market would be growing faster and more broadly if the tariffs didn’t exist including the AD/CVD charges. What if, that’s the question we need to show data for.

Congrats To Conergy Team. A quick word to the team of Conergy pros remaining in Asia. I spent a great two years with many of them and now they are joining Macquarie as their solar development and EPC platform. The Conergy team is top notch, based out of Singapore, and this is well deserved corporate development.

Opinion

Have a great day!

Yann