This is your SolarWakeup for July 23rd, 2018

$10 Billion Question. “If someone said, ‘Here’s $10 billion to invest in renewables,’ we wouldn’t know how to do it,” Dudley said. That’s a recent statement from the CEO of BP, Robert Dudley. As crazy as this sounds, he’s not wrong. He doesn’t have the cheapest capital and even if he did, it takes a lot of work to properly invest that kind of money into renewables. Just ask any solar developer what they would consider a good year, even if they disregard the hurdle rate of their private equity capital. Even if an oil company came to the US with an energy trading desk willing to take merchant exposure to solar projects, deploying $10 billion or even $1 billion would difficult to do year over year. That’s the scale problem in our industry that is often distributed and fragmented.

Going 100% Solar. What is it going to take to connect large corporate users with solar generation at the solar sites? That’s the question that could be the key in opening up markets like Texas, Pennsylvania or Virginia. Finding off takers is too expensive for individual developers in low energy value markets so if there is a demand created at the corporate level, solar developers will be able to focus on the work they already know.

Subsidies, Bailouts And The ITC. There is no doubt that all energy sources are still getting multiples of the incentives and non-monetary benefits compared to solar. While the big newspapers wonder how incumbent power and utility companies ready themselves for solar’s growth, I wonder how our industry should look forward the next time they want a subsidy, export change or bailout. At the State level, solar does this week (see Illinois and NJ) but what happens at the Federal level now?

Net Metering Fights. Curious to see a utility ‘pondering’ solar growth in a State that has 500% growth when it goes from 10 systems to 50. The opportunity utilities to be different is so great but the mentality of what worked 20 years ago is deeply ingrained into the utility boardroom. Now expect more fights in low solar penetration States like Arkansas, Michigan, etc and the industry needs to step up.

I’m Hiring. If you or someone you know are looking for an inside or outside sales position for a great company in Quick Mount PV, send me an email. We are doing great things including manufacturing right here in Walnut Creek in the Bay Area.

Resi Highlights Continue. As we enter the first residential solar advisory council survey, I will continue to post images of your installs. Just send your with your logo and location and yours can be highlighted as well.

Opinion

Have a great day!

Yann