This is your SolarWakeup for February 2nd, 2016

I spent some time managing PR and obviously watch story trends on a daily basis. A normal story has a daylong trend, a good story can last a few days while a great story gets articles about the original story written about it. But scandals have a unique ability to boil over from one media outlet to a bigger one for weeks on end. Typically the antagonist will first try to ignore a scandal, then try to make it seem less than what it is but once papers like the New York Times write the original story covering it, you can contain it no longer. Welcome to Nevada, home of a PR scandal.

Opinion

Have a great day!

Yann