This is your SolarWakeup for December 6th, 2013

Yesterday, my friends at Solar Power World magazine were kind enough to publish my article on The White House solar installation.  The response has been amazing and I welcome all of the new readers to SolarWakeup.  More importantly, it is another example of the power of content marketing.  Writing an article that creates value for the readers will yield more marketing result than static advertising any day, so go ahead and write something that helps the readers.

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Have a great day!

Yann

This is your SolarWakeup for December 5th, 2013

I love days like today in the solar industry.  I wish that all of the stories were pieces written by solar pros but any day when we get great material from Jane Weissman and Tor Valenza is a good day in solar.  Spreading the solar gospel is important both inside and outside of the market.  I agree with Tor, we are all Solar “Spartacus”!

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Have a great day!

Yann

This is your SolarWakeup for December 4th, 2013

Putting today’s SolarWakeup in context we have a bit of everything.  The EU finalized duties this week and now the solar association thinks it will be overturned.  Edison International (Owners of several solar companies) and advocate for utilities is reaffirming its work during the APS net metering debate; foot in mouth?  And yield cos are the new REIT/MLP based on the press and talk at recent solar summits.  Expect to hear this word more frequently.

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Have a great day!

Yann