John Gurski, Founder and CEO of Energy Toolbase, a solar startup creating a smarter proposal

This week I spent time with John Gurski, the young and hungry CEO of Energy Toolbase. While I was familiar with Energy Toolbase COO, Adam Gerza, I had not met John yet and was surprised to find out he was based in South Florida. So I made the drive to join him and some of his team at their offices.

John has spent time as a solar developer, pitching clients and working on roofs. It was 2012 when he came up with the problem, how can you create a better proposal for customers without having to copy and paste inside an excel file. The only problem was, he didn’t know how to code. So like any reasonable solar developer, he taught himself.

Launching in 2014, John convinced his fiancée, now his wife, and his father to man the startup alley booth for the newly founded Energy Toolbase booth at Intersolar NA. With initial clients signed up, the company was off to a big start.

Now the team is over a dozen, 3 offices and revenue in the millions. Energy Toolbase has taken the proposal tool further by integrating sophisticated rate analysis and a robust database of utility rates. The team scours the utility rate schedules and updates them for their users on an ongoing basis.

Coming soon is the complete overhaul of their storage analysis platform. With the ability to either upload 8760 data or create a simulated version based on energy bills, contractors and developers will be able to model demand reduction, demand shifting and demand arbitrage with the new release.

I love spending time with startup founders that choose solar over other fields. Energy Toolbase is a success story and they have not raised any money, yet.

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